WHO WE ARE
Helen Webb Aviation are subject matter experts in marketing and growth for the aviation industry - it's not just a job, but a passion
Founder Helen Webb was Head of Marketing for the Royal International Air Tattoo (RIAT) for 14 years, leading on ticket sales, customer experience, marketing strategy, and day-to-day implementation.
During her time at RIAT – the world’s largest military airshow – Helen and her team delivered a 2700% return on investment in marketing spend. This proved that with a clear, insight-driven strategy, it’s possible to do more while spending less.
Helen now brings these proven frameworks for marketing and growth to the wider aviation sector. She also brings hands-on experience working with the RAF, MOD, military and civil regulators, aerospace and defence companies.
Current clients include airports, airshows and display participants, aviation museums and charities, fixed-wing and rotary training providers, and organisations developing sustainable aviation solutions and safety-enhancing software.
We help these clients build robust, customer-led marketing strategies that support long-term growth. We also work alongside their teams to support delivery through training, mentoring, and clear planning.
We love marketing strategy and we have aviation at our heart.
Helen Webb Aviation delivers bespoke marketing and growth strategies for the aviation industry. Our work is backed by research, shaped by insight, and designed to help you engage the right audiences through efficient, effective campaigns.
We genuinely love both marketing and aviation – and it shows in everything we do.
Our vision is to bring the same level of marketing success we achieved at RIAT to aerospace and defence companies, airlines, air show organisers, display participants, as well as aviation charities, and military museums.
CLIENT TESTIMONIALS
"Helen is simply incredible. She arrived in Astral Aviation Consulting and immediately added value by producing a Marketing Strategy and
Campaign which helped the company secure a key contract with the UK CAA.
In addition, Helen's obvious experience and talent has shone through in the way that she has revamped our marketing, providing structure
and rigour and helped educate the team on what to do and how to do it.
Helen is a pleasure to work with and I look forward to us working together for some time to come."
Chris Kidd, Managing Director
Astral Aviation Consulting
"In just over 10 weeks, Helen's experience is already making a measurable impact. She has designed and implemented a clear marketing and sales strategy focused on stuctured ticket release, pricing, positioning and audience targeting."
Jonathan Moore, Director
Monserrat Events & Hampshire Airshow
“As Advocacy Manager for the Equal Skies Charter, I had the immense pleasure of inviting Helen Webb FCIM, arguably the most well connected and highly respected figure in the aviation and airshow marketing community, to present a webinar for Aerobility entitled “Yes, Aviation Marketing Is A Real Job.”
Helen’s expertise, professionalism and industry insight are second to none, and her reputation is built on years of consistent excellence and genuine passion for the sector."
Charlotte Storey, Advocacy Manager
The Equal Skies Charter
"Helen is one of the most capable and values driven leaders I’ve worked with in aviation. She brings a rare combination of strategic clarity, creative discipline, and operational precision, whether she’s shaping brand strategy, leading major events, or advancing the conversation around sustainable aviation.
Across her various roles which includes being an advisor to airports and aviation organisations, Helen delivers consistently high-quality work and builds strong, collaborative relationships. She listens deeply, challenges thoughtfully, and brings people with her.
If you need someone who can elevate strategy, strengthen brand presence, and deliver meaningful impact, Helen is exceptional. I recommend her without hesitation.”
Jason Ivey, Managing Director
Gloucestershire Airport
Website: helenwebbaviation.com Email: [email protected]
Registered Office: Helen Webb Aviation Limited, Howbery Business Park, Benson Lane, Wallingford, Oxon OX10 8BA
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